1.Global smartwatch shipments from 2021 to 2025 and 2022

According to Electrend, statistics in 2021 global smart watch shipments of 210 million, 2022 for 228 million, 2023 and 2024 global smart watch shipments tend to grow, forecast 2023 growth rate of 14%, to 2024 the highest growth point, shipments estimated up to 340 million, year-on-year growth rate of 35%, and in 2025 global smart watch shipments will get to a big turning point, compared with 2024 shipments will be less 0.10 million, fell 3% from a year earlier.

Among them, brand accounted for 61%, and whitebox accounted for 39%. Compared with 2021, the brand share tended to be steadily increased in 2022, from 58% to 61%, while the white brand market share narrowed to some extent, from 42% to 39%, but still in the main market.

We can tell that the smart watch will come to explosive development in 2years.

2.2022TOP 10Global smartwatch market share

The TOP10 global market share of 2022 are Apple, Huawei, Samsung, Noise, Fire-Boltt, Little Genius, Garmin, Xiaomi, Huami and BoAt.

According to Electrend data reseach, in 2022, Apple shares the largest global smart watch market with 21% , Huawei, Samsung and Noise occupy 10%, 8%, 7% and 5% respectively, and the three combined 25%, roughly equal to Apple.

From the perspective of brand market, the market share of branded smartwatches in the global Top 10 jointly occupies more than 70%, and the market share occupied by other smartwatches does not reach 30%, from which we can find that the main battlefield of global smartwatches has gradually evolved into the main market of branded smartwatches, while the market space of whitebox smartwatches has been squeezed to a certain extent.

3、the top five brands of smart watches in major countries and regions in 2022

Electrend found that the brand awreness of Apple and Samsung in 2022 is very powerful in Europe and the United States, with the former jumping to the first place and the latter located in the second, while the old American brand Garmin is good as well, both ranking in the fourth place. The domestic brand Huami is ranked fifth in both Europe and the United States, which is seen to be welcomed by overseas markets.

The top five brands of smartwatches in Europe in 2022 are Apple, Samsung, Huawei, Jiaming and Huami, and their smartwatch hot models are Apple watch Series 7, Samsung Galaxy watch5, HUAWEI watch GT3, Garmin Fenix 7 Solar and Amazfit GTS 2 mini.

And the top five brand manufacturers entering the U.S. branded smartwatch market in 2022 are Apple, Samsung, Fitbit, Gamin and Huami, whose smartwatch hot models are Apple watch Series 8, Samsung Galaxy watch5, Fitbit Versa 4, Gamin Venu 2, Amazfit GTR 3 Pro.

Compared with Europe and the United States, Apple's brand influence is relatively weakened in Asia, ranking third in China. Its brand power has not yet penetrated India, but Samsung smartwatch occupies an important position in the Indian market, ranking fourth in the Indian smartwatch market in 2022.

The top five smartwatches in China for smartwatches in 2022 are Huawei, Little Genius, Apple, Xiaomi and OPPO, while their hot smartwatches are HUAWEI watch GT 3, XTC Q1A, Apple Watch Series 8, Mitu watch SC and OPPO Watch 2.

The top five smart watch brands in India, in 2022, are Noise, Fire-Boltt, boAt, Samsung and Pebble, with hot smartwatches: Noise colorfit Icon Buzz, Fire-Boltt Ninja Pro Max, boAt Xtend and Pebble (IN) Rise.

4. The development trend of global smart wearable in 2022

It believes that with the in-depth development of the global consumer electronics industry, the global smart wearable industry will have the following development trend in 2023:

First, intelligent wearable upgrade: air touch control, case deformation combination, 3D suspension;

Second, intelligent wearable devices will be more light, smaller, control information at any time, to achieve data data Monitoring, services come freely;

Third, smart wearable will also develop towards VR / AR direction, which can better improve security and user experience;

Fourth, wearable electronic devices will extend from the watch and headset to the belt, head ring, a pair and other fabric electronics, to realize the wearable monitoring of the whole body.

Fifth, the in-depth monitoring of medical wearable, the hospital feasibility of monitoring blood pressure and abnormal blood sugar physical indicators.